Downtown Milwaukee was treated to a new-concept grocery store when Roundy's opened the Metro Market in August of 2004. The Metro Market is designed to focus on fresh food, specialty products and a customized urban shopping experience. The store features state-of-the-art technology to offer customers greater convenience, including "Pay by Touch" finger scan payment and mobile checkouts. In addition, the Metro Market welcomes customers with a cafe serving Door County Coffee and equipped with a fireplace, a plasma-screen television and WI-FI Internet access. Like many stores, the Metro Market offers Party Planning, but expands its service to include a wide selection of specialty and gourmet party platters that cannot be found elsewhere.

The Metro Market has much to offer shoppers seeking new and exciting items. Customers can find 650 varieties of fresh produce, 40 kinds of artisan breads, European pastries, such as fruit tarts and mousse cakes, and a juice bar with freshly squeezed vegetable and fruit juices.

 www.metromarket.net