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Don Fitzgerald
 
Group Vice President – Merchandising and Procurement

Don joined Roundy's in early 2008 and oversees all product procurement and placement including the development of Roundy's Own Brand products.

Don's team performs the merchandising and buying functions at Roundy's, continually seeking to streamline practices and processes. Most importantly, the department works proactively to anticipate and respond to our customers' wants and needs, reacting to changing trends in the marketplace.

Don has an extensive background in retail, beginning at Dominick's as a bagger at 16 years old. He worked with Dominick's for 28 years, eventually becoming Group Vice President of Non-Perishables and Logistics. Don has also spent time consulting for The Partnering Group and worked as Vice President of Sales and Marketing for the Chicago operation of Meijer Superstores. Don holds a B.S. from DePaul University and an MBA from the University of Chicago.

One of Don's favorite hobbies is running, so he's naturally drawn to foods that fuel his body. His "foodie" instincts take him to the fresh departments in the store where he can stock up on healthy fare to maintain his energy (although he does enjoy carbo-loading on pasta and good breads before races).


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