FOR IMMEDIATE RELEASE

Roundy's Foundation is Focused on Feeding Families April 12-16
Bi-Annual Food Deliveries to Benefit Fifty Food Pantries in Five Days & Encourage Customers to Donate to Hunger Relief

Milwaukee, April 9, 2010 - The Roundy's Foundation will be focused on feeding families during the week of April 12-16. The Foundation's bi-annual, week-long food tour gets underway for its spring effort that helps food pantires in the communities served by grocery stores owned by Roundy's Supermarkets. Entitled Roundy's Foundation: Focused on Feeding Families, the tour will visit 13 communities and donate more than $225,000 in food and money to 50 food pantries in five days. Each pantry will receive nearly 3,000 pounds of food valued at approximately $4,000 in addition to a $500 check to purchase perishable food items. The tour will stop in the following cities: Plymouth, Manitowoc, Green Bay, Menomonee Falls, Sussex, Milwaukee, Minneapolis, Racine, Kenosha, Burlington, Muskego, Janesville and Sun Prairie.

"Our food tours help us relieve hunger in the communities our stores serve, but they also give our employees an opportunity to give back," said Robert Mariano, chairman and CEO of Roundy's Supermarkets and president of the Roundy's Foundation. "Our employees live and work in their communities, and nothing is more rewarding to them than being able to help their neighbors."

As an added benefit to the food pantries, Roundy's is hosting a week-long food drive in the communities being helped by the food tour. During April 12-16, barrels will be available in participating stores, and customers can choose to donate individual food items or purchase already assembled bags of food valued at $5 and $10. All food colllected during the week will benefit a food pantry in the participating store's community.

The Roundy's Foundation food tours have been traveling throughout Wisconsin and Minnesota more than three years. They began in the fall of 2006 by helping 25 food pantries in a week and have grown to reach 50 food pantries helped on today's tours. This means the tours touch 100 food pantries each year. The Roundy's Foundation gives a special thanks to Kobussen Buses for donating the bus and driver to the tour's efforts throughout the week.

About Roundy's Foundation
Chartered in August 2003, the Roundy's Foundation was created to further strengthen the commitment Roundy's Supermarkets, Inc. has to the communities it serves. Roundy's Pick 'n Save, Copps and Metro Market stores are found throughout Wisconsin. Our Rainbow stores serve our customers in the Minneapolis-St. Paul area. The Roundy's Foundation is dedicated to hunger relief, families in crisis due to domestic abuse and literacy, and since its inception has given more than $4.5 million to organizations focused on community service in those areas of need. Major grant recipients include food banks, women and family violence shelters and literacy programs throyghout Wisconsin and Minnesota.

Contacts:
Vivian King
Roundy's Director of Public Affairs
414-403-5314
vivian.king@roundys.com

Connie Jones
Roundy's Foundation Administrator
262-227-5955
connie.jones@roundys.com