FOR IMMEDIATE RELEASE

Roundy's and BloodCenter of Wisconsin Join Forces This Thanksgiving
Annual Thanks for Giving Campaign asks you to Help Support Local Patients and Food Banks

Milwaukee, November 3, 2008 - The current state of the economy has had a significant impact on everyone - blood donations are down and the lines at food pantries are growing. Blood donors can help local patients while also helping a local family have a better holiday.

BloodCenter of Wisconsin's Thanks for Giving campaign offers donors the opportunity to give back to the community in another way. For every 20 donors that donate with BloodCenter of Wisconsin from November 10-22, Roundy's and Pick 'n Save will donate a turkey to Hunger Task Force and several other food banks throughout Wisconsin. Visits to food pantries have greatly increased during the last two months, so BloodCenter's goal is to distribute 500 turkeys to Wisconsin families.

Anyone who is at least 17 years old (16-year-olds may donate with parental consent), weighs a minimum of 110 lbs. and is in generally good health can donate blood. The entire process takes about an hour and all blood types are needed. Donors should bring a photo ID. For more information or to schedule an appointment to donate call 1-877-BE-A-HERO or visit www.bcw.edu.

About the BloodCenter of Wisconsin
BloodCenter of Wisconsin is the only provider of blood to hospitals in 28 Wisconsin counties and all of the community hospitals in southeastern Wisconsin. BloodCenter of Wisconsin advances patient care by delivering life-saving solutions grounded in unparalleled medical and scientific expertise.

About Roundy's Supermarkets, Inc.
Roundy's Supermarkets, Inc. is a leading grocer in the Midwest with nearly $4 billion in sales and 20,000 employees. Founded in Milkwaukee in 1872, it operates 152 retail grocery stores under the Pick 'n Save, Copps, Rainbow and Metro Market banners in Wisconsin and Minnesota. For more information about Roundy's, visit the company website at www.roundys.com.

Contacts:
Vivian King
Roundy's Supermarkets, Inc.
414-231-5555

Crystal McNeal
BloodCenter of Wisconsin
414-937-6124