FOR IMMEDIATE RELEASE

Customers Line Up to See New Pick 'n Save in Neenah
At Grand Opening Party Roundy's Donates $2,500 to Domestic Abuse Shelter

Neenah - September 16, 2008 - Customers waited in line for Roundy's Supermarkets to open the doors to the grand opening party of its newest Pick 'n Save store in Neenah. The 60,000-plus square-foot store, located at 828 Fox Point Plaza, replaces the Pick 'n Save that had been operating at 647 S. Green Bay Road. It will provide our great customer base in Neenah with a state-of-the-art store, complete with more choices across all departments and energy efficient lighting.

Vivian King, director of public affairs at Roundy's, along with a host of store and local officials, cut the ribbon for the new store at 6 p.m. Monday, September 15, during the grand opening party. She and store director Dan Lynch and director of area operations Tom Pozorski then presented $2,500 to Christine Ann Domestic Abuse Services, Inc., an organization that provides a hotline, an emergency shelter and advocacy services for victims of domestic abuse.

"Keeping families safe in their own homes is a key concern to us at Roundy's," said Robert Mariano, Roundy's Chairman and CEO. "Christine Ann provides many services that go a long way in strengthening families and helping to break the cycle of domestic violence."

More than 2,000 people attended the grand opening party to get a sneak peek of the new Pick 'n Save store. The party had a "Fall Celebration" theme and included face painting, a chance to win prizes and music provided by the Neenah High School Jazz Band. Neenah city leaders and area residents also saw all that the new store has to offer: sushi bar, fresh sandwiches, salad bar, specialty cheese department with work station, expanded fresh produce department, bulk foods department, drive-through pharmacy, wine and spirits department and full service meat, seafood, deli, bakery and floral departments.

After the official opening this morning at 6a.m., the store will operate 24 hours.

About Roundy's Supermarkets, Inc.
Roundy's Supermarkets, Inc. is a leading grocer in the Midwest with nearly $4 billion in sales and 20,000 employees. Founded in Milwaukee at 1872, it operates 152 retail grocery stores under the Pick 'n Save, Copps, Rainbow and Metro Market banners in Wisconsin and Minnesota. For more information about Roundy's, visit the company website at www.roundys.com.

Contact:
Vivian King
Director of Public Affairs
414-231-5555 or 414-403-5314
vivian.king@roundys.com