FOR IMMEDIATE RELEASE


Save Up to 40 Cents per Gallon of Gas When You Shop at Pick 'n Save & Copps
Earn Discount Gas Coupons Throughout the Summer

Milwaukee, June 13, 2007 - Roundy's Supermarkets, Inc. is excited to launch MPG, a new program in which customers shopping at Pick 'n Save and Copps can save Money Per Gallon (MPG) Discount Gas Coupons that could save them up to 40 cents per gallon of gas.

Here's how MPG works. Just bring your Pick 'n Save Advantage Plus Savers Card or your Copps Key Savings Card to the store and earn while you shop (see official rules in participating stores):

- Customers earn one (1) MPG coupon for 10 cents off per gallon of gas for a single Pick 'n Save or Copps transaction between $50 and $99.99.
- Customers earn one (1) MPG coupon for 20 cents off per gallon of gas for a single Pick 'n Save or Copps transaction between $100 and $149.99.
- Customers earn one (1) MPG coupon for 30 cents off per gallon of gas for a single Pick 'n Save or Copps transaction between $150 and $199.99.
- Customers earn one (1) MPG coupon for 40 cents off per gallon of gas for a single Pick 'n Save or Copps transaction of $200 or more. 

The coupons are good for up to 12 gallons of gas and can be redeemed at any participating Mobil gas station. Click on the link at the bottom of this release (labeled mobil_stations.pdf) for a list of participating Mobil stations.

"All of us are spending more at the gas pump these days, and many families are struggling because of it," said Robert Mariano, Roundy's chairman and CEO. "MPG is our way at Pick 'n Save and Copps of helping our customers stretch their dollars when it comes to buying groceries and gas this summer."

MPG runs throughout the summer. It's just one more way Pick 'n Save and Copps are Living Up to Your Life.

About Roundy's Supermarkets, Inc.
Roundy's Supermarkets, Inc. is a leading grocer in the Midwest with nearly $4 billion in sales and 22,000 employees. Founded in Milwaukee in 1872, it operates 155 retail grocery stores under the Pick 'n Save, Copps and Rainbow banners in Wisconsin, Minnesota and Illinois. For more information about Roundy's, visit the company website at www.roundys.com.

Contact:
Vivian King
Director of Public Affairs
414 231-5555
vivian.king@roundys.com